YO-ZURI

YO-ZURI – Japanese innovation at the heart of lure fishing

Rare are the brands that have marked the history of fishing lures as YO-ZURI. For more than 50 years, the Japanese brand has been constantly pushing the limits of innovation by developing exclusive technologies that have profoundly transformed the design of modern swimming fish.

From the first major advances such as the mass transfer system, which has become an essential standard, to Sashimi’s patented technologies such as Wave Motion, Color Change and 3D Prism Finish, the YO-ZURI designs lures with unmatched performance and finish. Each creation is designed to maximize attractiveness, swimming stability and efficiency in real fishing conditions.

 

Thanks to this constant quest for excellence, YO-ZURI has established itself as one of the leading Japanese brands on a global scale, acclaimed by both passionate fishermen and the most demanding competitors.

YO-ZURI – 100% Designed and Developed in Japan

(Designed and developed in Japan)