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LUNKER CITY
Lunker City – The founding brand of modern soft lures
Visionary and ahead of his time, Herb Reed revolutionized fishing with soft lures in the 80s by creating two models that have become legendary: the Slug-Go and the Fin’s Fish. With these major innovations, he gives birth to new families of lures, today universally recognized under the names of Slugs and Finesses.
Driven by the immediate enthusiasm of fishermen, the brand Lunker City quickly established itself as a global reference. In the 90s, the Slug-Go definitely marks the history of black bass fishing by propelling many teams on the podiums of the prestigious Bassmaster, thus becoming the best-selling lure of all time for this discipline.
Today, with several dozens of innovative flexible lures, renowned for their ultra-reactive material and their exceptional effectiveness in the field, Lunker City has become an essential standard for demanding fishermen around the world.
Fishing with Lunker City is choosing the original.
So, why don’t you fish too, with the one who changed everything?
