HEDDON

Heddon – The founding brand of modern lures

Undisputed pioneer of lure fishing, James Heddon is recognized as the first creator of artificial lures produced on a large scale. Visionary before his time, he laid the foundations of modern fishing at the end of the 19th century.

In 1898, he signs his very first lure, then revolutionizes history with the Slopenose, ancestor of all stickbaits, created in 1902. Tireless innovator, James Heddon is also at the origin of many lures that have become essential: minnows, lipless, poppers, crawlers... As many creations that have shaped decades of sport fishing. From this technological advance comes one of the greatest references of all time: the legendary Spooks series.

 

From the mythical Zaragossa, launched in 1922, to the current Super Spook, the Heddon lures are still among the best-selling worldwide. An exceptional longevity that demonstrates proven effectiveness on all fish, everywhere in the world.

Choosing Heddon means trusting an iconic, timeless and resolutely effective brand that continues to thrill enthusiasts and capture fish on all continents.